Clip File: Wedding Ads

Weddings. The ultimate event in a woman's life. We are brought up and influenced by the media to think about how amazing our future wedding will be and plan it out in heads when we're 5. After critically looking at ads, I can see how many of the ads will lead one to think about how she should be looking for a man and it will make her life "complete."

Additionally, many women fashion magazines have many advertisements focusing on engagement rings. One that stood out to me was Tacori. I loved the idea of the key symbolizing the "key to your heart" with the engagement rings stacked on the key.


I also was interested that about a year ago, Tiffany & Co. did a campaign targeting wedding guests...how smart!




Also, I love how David's Bridal is advertising fashion cakes. It merged the idea that you can be frugal in this tough economy but also fashionable as well!



Of course, with the idea each wedding is a girl's dream come true, David's Bridal also utilizes this in their advertising.

Clip File: Diversity

As part of our diversity unit, we were tasked with going out and looking for diversity within fashion advertisements. What stood out to me was that there were a number of women that would have normally been written off because of their age showcased in advertisements. Keep going ladies...hopefully women will start to realize beauty comes with age and unlike men, will only be viewed like that fine, aged bottle of wine. I'd like to hope it will only get better when I am in my 40s!






Another woman to merge both age and racial diversity was Halle Berry. Look at how amazing she looks!

Midterm Designer: Chanel

Chanel with a hint of Audrey Hepburn inspiration couldn't have called my name any more. The classic, iconic beauty and style of Audrey was a perfect inspiration to introduce the new line, Chanel Coco Cocoon, of oversized handbags to the public. Here are the ads from the campaign with Lily Allen:







And of course, we did our extensions. As art director I used 3 iconic Breakfast at Tiffany's looks for our shoot

Singular Sensation: Juicy Couture

I chose to focus on one designer for our project. I really loved what Juicy Couture does in their advertisements. They really do a great job at showcasing their brand personality through the advertisements. They portray a fun, girly, in control woman that enjoys life. Check out some of that ads I found below:

Clip File: More Perfume!

Here is a collection of more of my perfume favorites:

Clip File: Perfume

Oh la la...you smell lovely! Perfume is such an amazing product as far as advertising goes. It goes beyond a simple print at to just about everything from testers on the counters, spray cards, and free gift with purchase.

I did extensive research by experiencing the process of looking at perfumes in Sephora. They have a great touch screen program where one can go, answer questions, and they will tell you what perfumes suit your personality.

I also spent some time at the counter in Macy's where the woman was kind enough to give me many samples!

Givenchy was one of the ones that stood out to me. Their Justin Timberlake perfume was really great. Using the idea of the iPod and music, they integrated that into the package design. Their spray card looked like an MP3 player and their ad campaign, when I was able to look at it later, clearly encompasses the music aspect. I love the design and how they used the celebrity's personality and industry to make a well thought out line.





They also did a great job with the idea of samples. By using a sample of Liv Tyler's Absolutely Irresistible, I fell in love with the scent enough to purchase it. It just reinforced the fact that samples are a big part of the industry. I was just doing research and not in the market for perfume but ended up loving the sample so much!






Of course, we can't forget about bottle design! Marc Jacob's Lola is an amazingly designed bottle. I also love how the flower petals are reflected in the other packaging as well, such as the box.

Clip File: Head to Toe Favorites

My assignment for our "head to toe" project" was to look for fashion advertisements with arms and to analyze arms in the advertisements. Overall, I found that arms area way to help put focus on a product--from handbags, to cosmetics.

Here are a few of my favorites below:

One of my top favorites wasn't even a fashion ad...its Crystal Light! They do a great job at merging the product to make it fashionable. By using arms and boy parts in their natural state, they appropriately help show the natural aspect of their product.



Prada also does a great job this season with using their model's arms to escentuate the handbags for their spring and summer 2010 ad campaign.





Versace had another great way. "Falling" in ad campaigns seemed to be all the rage this past semester. They were one of the first ads I saw "falling." The idea that a woman would put her hand to her head and "faint" is sort of played out here, I believe.



Louis Vuitton has done the whole "falling" idea as well in their campaign notice how the use of the arms create vectors leading the eye to the bag:

Clip File: Fav Ads

This Smashbox ad immediately drew my attention when browsing through my fashion magazines this past semester. I love the bright colors and the use of a character from a popular television show, Glee. The colors with the "pop" celebrity really helps to encompass a fun and vibrant brand personality.

Victoria's Secret Nakeds Campaign

Imagine my surprise as I look on my blackberry this past Tuesday and I see a message forwarded to me from a friend with the subject line: "FW: There's No Better Time To Get Naked." Before I was about to dial my friend to ask why she was sending me e-mails with such provocative titles, I get an email from Victoria's Secret with the same exact subject line. It then dawns on me that this much be Victoria's Secret new e-mail campaign.

I open my e-mail to see an ad of a Victoria's Secret Angel who definitely appears to be showing so much more than she should. Not to mention, her bra seems ill-fitting.

My friend's email says, "So I got this today..kind of embarrassing if someone is looking over ur shoulder lol I think victorias secret might want to reconsider their ads. Seems a bit sleezy don't u think?"






I have always been a fan of Victoria's Secret's online marketing. They do a great job at targeting the young female demographic through their online e-mail campaigns. They definitely have e-mails a woman wants to open rather than automatically trash.

I believe it is one thing to have fun with your product and make consumers want to constantly open up their e-mails to see what you have sent them. However, many people open up e-mails in public places on their phones and laptops. How embarrassed could some of them have been to receive such an ad when it looks as though it belongs in a men's magazine, not in a Victoria's Secret e-mail?

This is more than a blush factor for the recipient. Doesn't this advertisement also violate the trust that the consumer has given to Victoria's Secret? I would think so. You expect e-mails to be somewhat revealing coming from a lingerie company but not this revealing. It definitely makes me want to second guess opening up or even receiving their e-mails in the future.

I have to agree with my friend saying that it seemed a bit sleezy. Not only could the image have been classier but it doesn't match Victoria's Secret's brand image of "classy lingerie." I would suggest that Victoria's Secret try to take a second look at what they are sending to their consumers and rethink a way to show the "naked" line that is so light, it will make you feel "naked."

Bottom line... class it up Victoria! Or in bra terms, find a better fit.

Peace, Love and Fashion. CC

About fADshion

As part of my Fashion Advertising and Promotions class at Syracuse, we have been collecting fashion advertisements throughout the semester. Some as part of our units surrounding various topics from perfume to weddings and others that I have pulled from magazines and online of the good, bad and ugly of fashion advertising.

In order to merge my aspirations of working in social media and creating a clip file of these advertisements for the end of the semester, I have decided to take this clip file live for the whole world to read.

In the next few days and upcoming weeks, keep coming back for my insights into many fashion advertisements you may have seen in your fashion magazines. I hope my thoughts may spark conversations about what YOUR views may be on fashion advertising and I'm certainly hoping to hear them!

Hopefully this blog will continue beyond this semester and perhaps some of my personal work will be integrated on here as well, but only time will tell.

Peace, Love and Fashion. CC