Victoria's Secret Nakeds Campaign

Imagine my surprise as I look on my blackberry this past Tuesday and I see a message forwarded to me from a friend with the subject line: "FW: There's No Better Time To Get Naked." Before I was about to dial my friend to ask why she was sending me e-mails with such provocative titles, I get an email from Victoria's Secret with the same exact subject line. It then dawns on me that this much be Victoria's Secret new e-mail campaign.

I open my e-mail to see an ad of a Victoria's Secret Angel who definitely appears to be showing so much more than she should. Not to mention, her bra seems ill-fitting.

My friend's email says, "So I got this today..kind of embarrassing if someone is looking over ur shoulder lol I think victorias secret might want to reconsider their ads. Seems a bit sleezy don't u think?"






I have always been a fan of Victoria's Secret's online marketing. They do a great job at targeting the young female demographic through their online e-mail campaigns. They definitely have e-mails a woman wants to open rather than automatically trash.

I believe it is one thing to have fun with your product and make consumers want to constantly open up their e-mails to see what you have sent them. However, many people open up e-mails in public places on their phones and laptops. How embarrassed could some of them have been to receive such an ad when it looks as though it belongs in a men's magazine, not in a Victoria's Secret e-mail?

This is more than a blush factor for the recipient. Doesn't this advertisement also violate the trust that the consumer has given to Victoria's Secret? I would think so. You expect e-mails to be somewhat revealing coming from a lingerie company but not this revealing. It definitely makes me want to second guess opening up or even receiving their e-mails in the future.

I have to agree with my friend saying that it seemed a bit sleezy. Not only could the image have been classier but it doesn't match Victoria's Secret's brand image of "classy lingerie." I would suggest that Victoria's Secret try to take a second look at what they are sending to their consumers and rethink a way to show the "naked" line that is so light, it will make you feel "naked."

Bottom line... class it up Victoria! Or in bra terms, find a better fit.

Peace, Love and Fashion. CC

About fADshion

As part of my Fashion Advertising and Promotions class at Syracuse, we have been collecting fashion advertisements throughout the semester. Some as part of our units surrounding various topics from perfume to weddings and others that I have pulled from magazines and online of the good, bad and ugly of fashion advertising.

In order to merge my aspirations of working in social media and creating a clip file of these advertisements for the end of the semester, I have decided to take this clip file live for the whole world to read.

In the next few days and upcoming weeks, keep coming back for my insights into many fashion advertisements you may have seen in your fashion magazines. I hope my thoughts may spark conversations about what YOUR views may be on fashion advertising and I'm certainly hoping to hear them!

Hopefully this blog will continue beyond this semester and perhaps some of my personal work will be integrated on here as well, but only time will tell.

Peace, Love and Fashion. CC