Clip File: Head to Toe Favorites

My assignment for our "head to toe" project" was to look for fashion advertisements with arms and to analyze arms in the advertisements. Overall, I found that arms area way to help put focus on a product--from handbags, to cosmetics.

Here are a few of my favorites below:

One of my top favorites wasn't even a fashion ad...its Crystal Light! They do a great job at merging the product to make it fashionable. By using arms and boy parts in their natural state, they appropriately help show the natural aspect of their product.



Prada also does a great job this season with using their model's arms to escentuate the handbags for their spring and summer 2010 ad campaign.





Versace had another great way. "Falling" in ad campaigns seemed to be all the rage this past semester. They were one of the first ads I saw "falling." The idea that a woman would put her hand to her head and "faint" is sort of played out here, I believe.



Louis Vuitton has done the whole "falling" idea as well in their campaign notice how the use of the arms create vectors leading the eye to the bag: